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Welcome to Velo Vision, the practical cycling magazine.

Print edition: Subscribe and/or order sample copies, back issues, PDFs, T-shirts etc...here!

Digital edition: details or subscribe!

The current issue is Issue 34. The next issue is out in September 2009.

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Advertising in Velo Vision

We offer very competitive and effective advertising both in the print magazine (reaching 5000+ dedicated readers) and on the website (2500+ unique IPs per day). And as a bonus, all print advertisements mean you get a web banner free and exclusive, direct access to readers via our Advertiser Offers forum!

Scroll down for results from our 2008 reader survey!

  • Print advertising:

    Adverts are clustered at the back of the magazine, making a reference section for readers to check out suppliers. The full details, demographics, specifications and technical info are all detailed in a PDF file which can be downloaded below. All are display ads in full colour, with sizes from double-page spreads to eighth page. We print from your PDF or other common formats, or can design effective adverts for you from your copy and graphics, cheaply and efficiently.

    Velo Vision advertising info as PDF (500k)

    Print adverts also entitle you to a banner ad as below, and access to readers via our Advertiser Offers forum. All at no extra charge!

    Please get in touch if you have any queries, or to book a space!

  • Web advertising:

    • Rotating banners
      We can offer banner ad space on the front page of this website. The site currently (as at July 08) gets around 2500 visitors (unique IPs) and 5000+ page views a day. We're working on more detailed stats and pricing structure. In the meantime I'm offering to put a banner up for 90 days for GBP 30 (+ VAT if applicable). Print advertisers get that free of course.

      Adverts are chosen randomly whenever the front page is loaded, and also when 'stories' are read and when small ads viewed, plus at various other pages on the site including the forum. Your share of exposure depends on how many other banners are 'active'. So far, that's been between 15 and 20 (it varies, depending how often I remind print advertisers to get theirs to me!)

      Banners should be JPG, PNG or GIF (not SWF!), 458w x 60h pixels, total file size below 150k please. Please also advise the URL to which the ad should link.

    • Static front page ads
      We also offer front page ads below the story listing - each to appear for 30 days, but not to rotate. Current thinking is a size of 390 pixels wide x 62 tall, although taller ads may be possible on request. Max file size 100k please. £70 (+ VAT if applicable) for 30 days. We also have a potential large ad area at the bottom of the website front page - advertisers interested in this option should please get in touch.

    • Google ads
      Finally, on a trial basis we've added google ads to various areas of the site. Advertisers may wish to try the 'advertise on this site' feature with Google.

    If you're interested in advertising, please feel free to email Peter Eland on peter@velovision.co.uk or phone on 01904 438 224 (from abroad, that's +44 1904 438 224 where + is your international access code).

    If you want to advertise, then get in touch!
    Here at Velo Vision we hate being interrupted by sales calls as much as anyone. So for our part we don't bother busy people like yourselves with annoying media sales phone calls. If you'd like to reach our readers with your products, you need to actively get in touch to reserve a space. We'll then make the process as easy and hassle-free as possible. Check out the existing quality advertising: you'll be in good company!

    Past and current advertisers include:
    Shimano, Dahon, Schwalbe UK, Velorbis, Fisher Outdoor Leisure, Giant Bicycles, Pacific Cycles, Powabyke, Amba Marketing, 50Cycles, Bike Friday, Cycle show, ICE, Greenspeed, ZERO Cycles, Bikefix, D-Tek HPVs, Kinetics, Arkel panniers, Wallingford Bike Parts, Schlumpf drives, Pedersen.info, Tout-Terrain, Laid Back Bikes, Ventisit, Norman Fay Cycles, Out Your Backdoor, Catrike UK, Challenge Bikes, Villier-Velo, York Cycle Show, Hase Bikes, Radical Design, Trikes & Stuff, Flevobike, Futurecycles, Bicycle Doctor & Hire Service, Altena Bike, Cycle Centric, Bikes and Trailers, CycleScheme, Avon Valley Cyclery, European Bike Express, Manybells, CycleGuard Insurance, Cycle the Medina, Cycles Maximus, CarryFreedom, Gearshift, 2CanCycle, Birdy UK, Pac Designs, ZEM Europe... and more too numerous to list!

    Reader survey 2008

    A web survey of readers at velovision.com carried out in June/July 2008. Total 167 responses.

    Magazine

    • 85% of respondents are subscribers to the magazine, either in print (72%), digital edition (5%) or both (8%). Just under two people (1.86) tend to read each subscription copy on average.
    • Flatteringly for us, when asked "Compared to other magazines, how useful/influential do you find the reviews and adverts in Velo Vision?, 83% said the editorial was "Generally more useful/influential", and for the adverts it was 52%. Advertisers and manufacturers take note!
    • Exactly 81% had bought items 'often' or 'occasionally' after seeing them reviewed in VV. The figure was almost 78% for products advertised in VV.

    Website

    • 15% visit 'daily', another 56% visit 'regularly'
    • 63% click on banner ads 'often' or 'occasionally'
    • 23% have clicked on the Google ads which appear on the small ads page.

    Reader's bikes:

    • The average number of bike per reader was just over six (6.09). Some respondents noted that the figure they gave was for the number of bikes in the household.
    • The most popular bikes were commuter/hybrid types and recumbents, and 55% said they owned this type of machine. 53% had folding bikes, and the same figure was reported for MTBs. Fuly 40% had touring bikes, 31% had a trailer, either for child or load-carrying, and 28% apparently own a 'vintage bike'.
    • Just over a quarter of readers (27%) had a racing bike, and an impressive 26% have a tandem - or perhaps a share in one!
      Load carrying bikes, at 16%, were less popular (or less easy to accommodate!). Fixed wheel bikes were owned by 15%, child tagalong or trailer bikes by 11%, and unicycles by 11%, too.
    • 34% said they owned other types of bike, and the responses included many types of tricycle, Pino-type tandems, Moultons and many other cycles which for one reason or another didn't fit neatly into one of the other categories.
    • The total replacement value of respondents' cycle collections averaged £5108, with the average value for the most expensive bike at £1818 - skewed just a little by some very expensive tandems, Moultons and recumbents. Average annual cycling spend was £579.

    About the readers

    • The majority of responses came from readers in the UK (73%). Both Europe and North America accounted for 11% each, while Oceania (Australia, New Zealand, Polynesia etc) came in at 4%. A single response from Asia accounted for 0.7% of the survey total.
    • Respondents were 95% male, 5% female.
    • Average age is 47, with the age profile as follows:
      20-30 - 2%, 31-40 - 20%, 41-50 - 40%, 51-60 - 29% 61-70 - 8%, 71-80 - 1%.
    • 61% have children, 80% are homeowners.
    • Asked about education/qualifications, it appears that over 60% are university graduates, with 18% of those having a further postgraduate qualification. Very close to 20% claimed a professional qualification (doctor, accountant, lawyer, engineer etc).
    • In terms of job type, 'Professional' accounted for 38.6%, 'Technical/IT 23.4%, and Managerial 6.2%.
    • Annual gross income was, on average, £34846 per reader.

    About their cycling:

    • On average readers said that cycling had been a significant part of their lives for an average around 6 years - perhaps long enough to catch the bug and get tired of the other mags! The range of responses was from one year to 35, so a wide range of cycling experience is represented.
    • For those that knew how far they ride per year, the average was just over 2900 miles, or around 4500 km. Almost 20% say they ride seven days a week - 17% ride six days, and no fewer than 89% ride three days a week or more.
    • As to the type of cycling they'd done in the last year, most popular was shopping - over 85% had done this by bike. Next up was commuting, at close to 54%. There may have been some overlap on responses with the next questions, which asked about using a bike for business, or for work journeys. Here 52.9% said they had.
    • Cycle touring was also popular, and 53% of readers have gone on a cycle tour involving at least one overnight stay. 31% had gone on a cycle tour of a week or longer, and over 30% travelled overseas for a cycling holiday. 28% had taken part in a charity ride.
    • The number (22%) who had carried children by bike perhaps gives us an idea of the proportion fo family-cycling readers.
    • Organised cycling holidays were also significant activities: 19.1% said they'd been on one in the last year.
    • Racing and Audax riding are perhaps a little outside the Velo Vision remit, but our readers are nothing if not eclectic in their cycling. 17% had taken part in an Audax ride, and around 16% said they'd joined a cycle race of one sort or another.