Buffer stop

Unfortunate news – magazine production stopped in December 2016 after Issue 52. At this stage, it appears unlikely to be published in either print or digital format, although efforts to restart production are being investigated.

Some new products for review have already been tested and write-ups will probably be published on this site.

Readers with print subscriptions will be receiving individual communications in due course, regarding refunds in cash or otherwise. There is no need to get in touch specifically to request an allocation – everyone should be contacted, but if in doubt, please do get in touch, quoting your postcode or subscriber number. Digital subscribers will for the time being have continued access via Exact Editions to all issues to date.

Do please get in touch if you have any good ideas – the future changes everything! Thank you so much to all subscribers and advertisers – past and present, and contributors for your support to the magazine. It’s been a privilege to serve the readership over the past few years and many have taken the time to offer encouragement and express appreciation for which I am truly grateful.



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9 thoughts on “Buffer stop”

  1. I’ll miss VeloVision, it really filled a niche for us who like the weird. Glad to still have the archive online and searchable. Hope a way can be found to make that permanent (for internet values of “permanent”). So long and thanks for all the f̶i̶s̶h̶ eh, bikes!

  2. The winter just got a little darker. I like to think that Velo Vision has left more people knowing a little more of what there is to cycles apart from what we tend to see in the usual stores and bike shops. I’m sure that Howard hasn’t said all that he wants to say just yet and hope to see him around.

  3. Hello.

    An end would be sad news, as on shelf magazines are rubbish and the CTC magazine no longer has regular Chris Juden (as Technical Officer) articles/reviews because the then CTC made the post redundant 🙁 .

    NB I would be happy to pay the current print rate for a simple A4 pdf magazine in current layout, which I could print at home.
    (I find issu infuriating, exact editions slightly less so, but simple is best. Would that be profitable?

    A normal magazine structure seems perfectly acceptable, I probably prefer it to the scattergun on-line approaach.

    Thanks for the excellent past issues.



  4. This is not a criticism of Velovision, but I wanted to share an example of where Velovision isn’t, if that makes sense. I was looking for some more reviews on the Tern in the last issue and found a media page for Tern. One of the first links I found was on the Vectron actually at theawesomer.com. I know it’s only a tehno-babble website, but they show a lot of pictures and video- nine images, two videos and only forty three (43) words on the bike, by my count!!! Their site has ads, which I can see even with an ad-blocker in my browser!

    I checked back to find the Velovision review, but I don’t think it’s up there. Putting the reviews on this site is one thing, but they should be shared all over the internet. Does this mean bike reviews like the ones in Velovision are not widely available, (or I can’t find them on the internet)? I know sometimes we need to pay good information, but the potential readers out there need to know there’s a magazine like Velovision in the first place. It’s a catch 22 situation. I feel like Velovision has missed an opportunity there and it’s sad all these advertorial sites are getting the money from ads more than anything else – they’ve nothing else to sell, or say.

    Thanks to Howard and Peter on getting the magazine this far, I’ve enjoyed every bit of what I’ve seen, just wish I’d started reading it ten years ago!

    Here’s a link to the pages:
    Here’s a slightly longer review of a different Tern:
    the Tern media page:

  5. Hi Chris,

    Sure, you’re quite all right to put all those points and thank you for taking the time to do so. I quite agree with you – there’s a great deal of difference between what a well orchestrated and effective PR department can achieve and what little time I devoted to the task of putting Velo Vision ‘out there’. As it was, I didn’t give all that much thought to what happens to the information after publication, naïvely perhaps assuming PR agencies out there would do the spreading good news work for me. Forgive me anyone who works in PR, it was my mistake to assume I wouldn’t need to push people to host the content. I did distribute articles in PDF and JPG in web-ready format to all the manufacturers featured in every issue. The information clearly doesn’t flow out of there back to the agencies so they can share it further.

    Other places to find good reviews in English words on alternative cycles are
    AtoB magazine atob.org.uk (in print or digital)
    Bentrider bentrideronline.com (100% online)
    Cycle, the magazine of Cycling UK (in print and free on Issuu, I think and in audiobook format, a service they started long before the digital age!)
    Recumbent and Tandem Rider rtr.com (print only, I think)

    Contrary to what has been said by many, I think Cycle does balance fairly* the practical touring bikes, commuter, cargo and tandem machines. Don’t recall a recumbent or a folder in there recently, unless we include Mike Burrows’ writing about recumbents.

    *There’s a chicken and egg situation – presenting the types of cycles in proportion to their popularity in the UK (it is a UK magazine) Versus biasing the representation of alternative cycles to spread the knowledge of what else is out there.

  6. First, many thanks to Howard for all his work in carrying the magazine forward a few issues past Peter’s departure.
    I understand the magazine business to be very difficult.

    Second, as the indexer of Velo Vision since its inception I am going to develop a printed version of the cumulative subject and author indexes covering all 52 issues. I will offer this for sale once I have created it and have some idea of the production cost.

    If any reader has an interest in purchasing the publication please email me so I might get some idea of the degree of interest. It may take me a couple of months to get it finished because I’m going to have to do some additional programming for the processing of the data.

    Payment will probably have to be via PayPal because I do not have facilities for handling credit cards.

    Stephen Bach
    Charlottesville, Virginia, USA

  7. So what failed?

    Personally I was disappointed that Velovision went from being about people who cycled non-standard machines to being mostly about machines.

    I would be interested to know why the Magazine has suddenly stopped production after such a short time in the hands of a new owner.

    1. It think most of the key observations have been made by others, for example here: http://citycyclingedinburgh.info/bbpress/topic.php?id=17343

      Certainly, I have no shame in reporting I couldn’t make a living from it, despite consistently putting in 40+ hours a week, sometimes double.

      To your specific comments Mike, I could have gradually decreased the size of the magazine, with or without changing the cover price. Fixed costs would not have changed though, nor would the print cost (significantly), so I’d be left with the same problem at the end of the month – less money than when I started.

      On content, I was very risk averse, preferring to stick with the editorial that had at one point been popular, with a large proportion of the readership. Subscribers were surveyed at one point (by Peter), to inquire as to their preferences. Maybe there should have been more engaging writing, by more talented writers than me, I hasten to add. Always open to new ideas, the content was not offered very often. We certainly did have some very good writers, to whom I and Peter are most grateful.

      Some blame smartphones, some the internet generally. One indisputable fact is, we spend as much time as ever reading, per day—our capacity to browse our favourite topics has not appreciably reduced—But, our preference for free content on screen, instead of paper has totally revolutionised the media, from the ‘nationals’, to small fry like Velo Vision and A to B.

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