Cycling is increasingly a lifestyle choice in the UK: this is what you can conclude from the Cycle Show in Birmingham. It’s not just for Lycra clad weekend warriors.
The wider sphere of cycling was the focus at the NEC, as brands introduced innovative accessories, bags and of course bikes to bring into your day-to-day life. A common theme that developed throughout the day was the community of cycling.
A dedicated E Bike section made up approximately 10% of the exhibition floor space which reflects the rapidly increasing market share the field is taking. In addition to this, nearly every brand represented across the entire exhibition carried at least one E Bike.
Safety, as ever, was a key focus and the highlight has to be the Lumos Helmet; a motion sensitive smart helmet that allows you to indicate easily where you are going – leaving other road users in no doubt of where you are going.
Wattitud bikes, based in Belgium brought some serious swagger just next to the Shimano Steps testing area. We got our hands on the Fat Spider and E-Bob 3 which were a pleasure to blast around the test track.
Eskuta meanwhile unveiled their potentially game changing partnership with Dominos. The great news is that not only will your pizza delivery guy or gal have a healthier lifestyle, but the pie will arrive quicker than it would via a moped or car! A test period has been successful and they are rolling out in the near future.
Velomobile and trike enthusiasts won’t be disappointed either. ICE Trikes had a range on display and it was hardly surprising to hear from ICE’s Chris Parker that the electric assist trike has been selling at an excellent rate. If you are looking to pick one up our advice is make that move quickly to avoid disappointment!
Grant Sinclair Ltd unveiled a very slick looking IRIS e-trike. It really stood out as a trike of the future, but available as soon as Spring 2018. It has a rear camera that can transmit to your smart phone and the seating is more upright than most velomobiles, making for an all round more comfortable ride.
The other major talking point is the increased representation of women specific products. We were able to speak with VeloVixen , Flaer and Fat Lass At The Back regarding the improved provision for women and the shadow of sexism within the cycling world. In the coming days VeloVixen are hosting a prominent stage to discuss the challenges facing women in cycling, and the barriers that are being broken down.
Full report to come, including features and interviews in the next issue of VeloVision. We will also be publishing content on the YouTube channel in the coming days.